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Naihub

AI practice for sales teams

Your sales team practises with AI. You see how each person progresses.

Every salesperson prepares their meetings and rehearses the conversation with a simulated client. As their manager, you see the evidence of what they have mastered and what to reinforce.

See how it works
Real recording · no sound
  1. Diagnostic
  2. Training
  3. Practice
  4. Research
  5. Create resource
  • Onboarding
  • Upskilling
  • Rubric-based assessment
  • Avatar-based training
  • AI tutor
  • Meeting preparation

We have trained the sales force of the largest telecommunications operator in Spain, across Key Accounts and SMEs.

  • Winners, Wayra – INCIBE 2026One of three startups selected · April 2026
  • Finalists, Al Andalus Innovation Venture 2025Seville · September 2025
  • CTX Sevilla 2026Talk by Victoria Santa-Cruz

What changes for your team

What your team knows, put into practice.

Unai turns your organisation’s knowledge into an intelligent, personalised and measurable experience, with a visible impact on sales targets.

Ready for the job

Each salesperson prepares their next meeting: who the client is, what their sector looks like and which objections they will hear.

+ See the preparation

Conversations with AI

They rehearse the meeting with a simulated client who asks questions and raises objections, before sitting down with the real one.

+ See the practice

Support where it is needed

As their manager, you see what each person has mastered in every competency and decide, with evidence, what to reinforce.

+ See the evidence

Unai is the answer to one question:

How do you bring AI safely into the daily work of sales teams so that it delivers impact and return for the business?

Victoria Santa-Cruz, CEO of Naihub, speaking at CTX Sevilla 2026
Victoria Santa-Cruz
CEO of Naihub
CTX · Sevilla 2026

Faster time to market

A new product today. Your sales network masters it tomorrow.

  • Fast roll-out of new products, in any language and region.
  • Real-time alerts to the sales network.
  • Instant resources for reference, training and client engagement: presentations, reports, podcasts, infographics and mind maps.
  • Built into the natural flow of work.
Product catalogue in Unai, on a phone

Modular training · real recording

A standard sales process

You cannot clone your best salesperson. You can clone how they work.

Your team has salespeople who stand out. They know the catalogue inside out, prepare every meeting and handle conversations with real skill. Others do not. A course will not close that gap.

Unai puts what the best people do within reach of the whole sales network, on the day it is needed.

  • The system learns from best practice and passes it on to the sales network.
  • Real-time visibility of catalogue knowledge, areas for improvement and the feedback from every simulation.
Real Practice page in Unai: programme scenarios week by week
Manager’s heat map: mastery by person and competency

For the salesperson actionable feedback in real time

For the manager real-time data

Three levels of simulation

Guided simulation
Guided simulation: a question with three answers and the video avatar
Open simulation
Open simulation: a video call with a simulated client
On-demand scenarios
On-demand scenarios: the salesperson describes the situation they want to practise

Preparing and accelerating opportunities

Preparing a meeting builds rapport and raises the chances of a sale.

The Research area prepares the conversation with the client: their profile, their company and their sector. It also produces the documents for each case.

The client sees a proposal centred on their business. That improves how your company is perceived and makes the decision easier.

  • Executive summary in several formats: document, podcast, infographic.
  • Approach strategy, objections and key points for each conversation.
  • Client emails built from templates.
  • Simulations based on each piece of research: practise the meeting with the contact you researched.
Research in Unai: email templates by category

Opportunity brief · real recording

Part of sales teams’ everyday work

It answers each salesperson on the spot. Exactly when they need it.

  • It answers questions on technical matters, procedures, regulation, products and services, through a text and voice assistant that grows with each salesperson.
  • It creates resources on demand: presentations in your company’s branding, podcasts, infographics, mind maps and documents.
  • Specialised in consultative and technical selling.
Unai’s voice assistant listening

Create resource · real recording

How it works

A journey you can see.

  1. 01

    We set up your programme

    We work with your content, your catalogue and your sales criteria. Each salesperson starts with a diagnostic of their level.

  2. 02

    Your sales team practises

    Each salesperson trains and rehearses their meetings with a simulated client, whenever they need to.

  3. 03

    You review the evidence

    You see each person’s level in every competency and decide what to reinforce, and with whom.

    Manager’s heat map

Use case

AI applied to performance, learning and productivity in salespeople’s daily work.

Salespeople use it as a personal assistant that helps them arrive better prepared, and sooner. It researches, prepares, drafts and summarises after the meeting.

Consultative Selling training module in Unai
100%Potential for daily use and value added to sales work
< 15′Average time for new users to get familiar
9/10Usefulness
4.7/5Experience and ease of use

“A tool with very high potential for the sales team. It can make a big difference to productivity and to the quality of client interactions.”

Sales manager

What the salespeople say (translated from Spanish)

  • “Robust, intuitive and easy to understand. I love it.”
  • “A repository you talk to and say ‘give me this’: it opens the gates of heaven for us.”
  • “Client presentations that are well grounded, with highly relevant information.”
  • “The success stories open new opportunities and are easy to find.”
  • “Content creation is helping me prepare real opportunities.”
  • “The research gave me very useful talking points about my client’s sector that I did not know.”
  • “The guided scenarios helped me prepare on topics I had not yet mastered.”

What you can check as Sales Director

Starting level, progress and rubric-based assessment.

  1. Starting levelA diagnostic for each competency before they begin.
  2. ProgressHow each salesperson moves forward, week by week.
  3. Rubric-based assessmentEvery practice session is assessed against explicit criteria, with a specific recommendation.

Measuring competencies shows applied learning. The impact on sales is checked against your company’s own data.

Practice report · real screenshot

Methodology

Unai Brain

The Naihub methodology, turned into AI-powered performance intelligence.

Reaching full potential takes more than piling up data. People need to balance logic with intuition, and theory with action. The Brain architecture connects the two worlds.

Left hemisphere

The analytical engine: logic and structure

Knowledge base

All of your organisation’s documented knowledge and experience, governed, as the foundation for reasoning.

Research

It extracts, analyses and synthesises external information and turns it into competitive advantage.

Right hemisphere

The creative engine: intuition and experience

My Space

Each person’s own view: the feedback they have received, their progress and their recommendations.

Simulator

Realistic scenarios where knowledge is put to the test and consolidated through practice.

AI is no longer the future. It is the competitive edge.

Which conversation does your team most need to practise?

In a 20-minute demo we walk you through it: content, practice and evidence. Tell us what your team needs and we will agree the next step.

Do you work at a university or business school? See what we offer your institution.

20-minute demo

We walk you through it: content, practice and evidence. Tell us what your team needs and we will agree the next step.

Please do not include passwords, client data or confidential information.